Future-proof 360-degree digital transformation of customers and products only with Scaparato.
To transcend today’s digitized world, it is not enough just to have a strategy. One must be visionary and forward-thinking.
Where will the next trend emerge?
What innovations will customers demand next? More importantly, will the organization be prepared when customer preferences change? In our work with some of the world’s largest goods and services companies and the retailers they serve, we see a sea change taking place that is rapidly revolutionizing traditional business models.
What factors affect business and its ability to generate growth?
- Decreased brand loyalty.
- Consumers’ spending habits shift significantly towards e-commerce and breadth of offer.
- Rapid innovation that causes significant bottlenecks in the supply chain.
Increased regulatory scrutiny
360 degree review of customers and products
The value chain of product information management
Increased regulatory scrutiny
In most respects, today’s customers are the decision makers. And the shift from traditional brick-and-mortar stores to omnichannel retail has been written many times. Do we really expect this evolution to continue for the foreseeable future?
Customers have the power to direct how they buy goods and services. Preventing our customers from targeting competitors remains a priority for most B2B and B2C companies.
Consumers now spend a lot of time researching and making decisions before entering a traditional or virtual store, and their purchasing decisions can and will be influenced by peer customer reviews, reviews, loyalty programs, promotions and savings generated with offers.
Because of these factors, product and customer information is now more important than ever. We often see that organizations have this data scattered or duplicated across multiple systems. How does it affect? As a result, that data may be difficult to access, inconsistent or incomplete across channels, making it frustrating for customers to navigate product information.
In turn, the organization’s sales, marketing, customer service, and operations efforts strive to capture the information necessary to present a single, common view of customer and product information across the value chain for consistent presentation. on all channels.
The goal is to have an integrated approach to maintaining customer and product data.
360 degree review of customers and products
When we begin working with organizations struggling to adapt their processes to adapt to the changes brought about by digitization, we often find that a 360-degree review is the best way to start restoring the company’s ability to keep up. with changing consumer demands.
The comprehensive review considers how the product is manufactured and distributed, while at the same time examining all the factors and data that affect how the organization reaches and maintains relationships with its valued customers. It is not uncommon for a business to discover critical flaws in the marketing, sales, or customer service processes while completing the 360-degree view exercise.
We help the business understand that since customer data is consumed in various business areas (for example, marketing, sales, and customer service), capturing and maintaining relevant data for each process is critical. This requires a flexible yet robust framework to ensure that new data is well integrated into existing data, available and ready to use.
Our comprehensive review of product and customer data takes a close look at an organization’s ability to maintain and distribute its data seamlessly in these areas:
- Internally, within the organization.
- Externally, outside the organization, considering all channels.
- Regulatory and compliance issues, including the protection of confidential personal and business information.
- Advanced analysis in customer knowledge, marketing, Social Networks and Big Data.
The value chain of product information management
While the demands of increasingly sophisticated consumers are critical factors in achieving a 360-degree View, it is also important to determine if the organization has an effective product information management (GIP) strategy.
GIP is a multifunctional and multidisciplinary process to keep product information internal to the organization and external marketing, sales and distribution channels on a consistent basis.
Retailers and omnichannel solution providers expect manufacturers to take responsibility for providing accurate, consistent, and timely data. Scaparato this is a huge company from a technology and data maintenance perspective. In addition, it presents a significant risk to the organization if it is not properly maintained.
Product information goes beyond specifications, features, and functions and should tell a story that ties into the organization’s customer strategy.
Our clients
Previous
Next
Frequent questions
1. How important is it to create branding for my brand?
A well-grounded branding allows your prices to increase and your business to be easy to remember with a unique and original identity, generating a brand of value rather than just another offer in the market.
2. Do they handle everything online?
That’s right, we hold virtual meetings, chat, over the phone, sending files, all through the different digital communication channels.
3. What are they based on to design?
We develop our creative analysis to obtain a detailed overview and outline the requirements and scope of your project.
4. Can I talk to the designer about my needs?
There will always be a highly expert project leader that you will be in contact with, who has the design experience to advise you and understand your needs. Our developments are not in charge of a single person, but of our team in the creative process.
We deliver high resolution files for printing and web files, all of them compatible with the main programs for both printing and publishing.
6. Do you do the industrial property registration?
We do not manage that part, you can see it directly at the Mexican Institute of Industrial Property IMPI.
7. What if no proposal convinces me?
The proposals we make have a professional theoretical support and any option that is the most appropriate can be modified and made unlimited adjustments.
8. What companies have you worked with?
We have more than 20 years of experience and have collaborated with brands such as Samsung, Telcel, Mont Blanc, Kodak, Avon, Seiko, Nivada, Jeep, among others, as well as a large number of entrepreneurs and small companies
9. Have you done a branding for a business like mine?
We may have carried out some development for an industry like yours, however it is not necessary since we do not need to have experience in your industry to process your needs and project them, to adequately communicate the image of your company we have a solid knowledge of graphic communication .
10. What else do they do besides graphic design?
We are a multidisciplinary company focused on increasing the sales of our clients, our main activity is the design and manufacture of furniture since 2003, we are also specialists in web, industrial and marketing development.
Yes, we are not a printing company, but we have the infrastructure to be able to print and incorporate it into the projects we develop.